IDENTIFY

Small and Medium size companies rarely have the resources to invest in their market identity; however, this is one of the few investments that can offer a near term, substantial return on the investment.

Customers are most likely to buy services and products from businesses that they recognize. Large corporations like GE, Home Depot, Walmart, and IBM have long accepted that this is key to their success and growth, and dedicated millions of dollars to successful identity programs.

The proper identity package is as essential to a winning company, as the right employees, quality materials and top-notch customer service.

In addition to market recognition, your company identity is also the banner under which your team marches together - a symbol of the pride you and your employees take in your hard work and dedication.

The O2 Identity Upgrade Program is structured to serve, not burden your company, A typical program is scheduled over a 12 to 24 month timeframe. The budget is established to serve your cash flow and seasonal requirements, and there is an inherent flexibility in the program’s structure.

The major elements of the program include:

Initial company/ market analysis. We focus on your company and industry, talk to your employees, customers and competitors. The foundation of identity growth starts where you are today. In all companies there is a history, an ethic, and a personality. These are critical components of our planning, and we honor them in the Program. A coat of paint doesn’t create long term opportunity; we use your existing structure and style, then clean, polish, and carefully build your company’s image and reach.

Growth planning. What is your company’s plan for growth over the next 3 years? Where are you looking for new opportunities? What is your vision for the future? Is your business plan still accurate? Do you have a business plan? Together, we work to define the path of our efforts – these should relate directly to the path of your efforts.

Scope of work. The details of what, how, when and where. This is the calendar, the budget and the to do list. It is also our contract with your company.

Communication. Every 6 weeks we meet to review the progress of your program. Every 6 weeks you decide to continue the program. We are only as good as the satisfaction of our last customer, that is why we always give you the option. Our success is judged by your success.

Contact us today to schedule a free consultation and review of your identity needs.